There is a story told at every kitchen table, every budget briefing, every mortgage approval with enthusiasm and passion. It comes in many forms, but the theme is always the same… the next generation will have more.
The story is not a conspiracy. It comes from genuine parental care, from advertising, from economic models built to need growth, and from one plain fact.
For most people in wealthy countries, for most of the last century, the story was true.
So here is the insight.
